Why the businessmen would have to begin with a website, not with a movable application
In the 2012, all seemed to be creating applications. The new more attractive technological companies, Snap, Uber, Facebook, were almost synonymous of the word application and that the world was moving more and more towards software only for movable devices. The movable fever was everywhere, and software was synonymous of applications.
Now we are in the 2019. The obsession by apps has calmed. In this publication, we will share our opinion exceeds why the businessmen and founders of companies would have to almost create always a website first instead of a native application in the first days of one startup.
Use of the consumer: movable applications versus websites
According to the investigation of the equipment of Chrome in Google and others, the people spend more time in movable applications that in movable websites. The applications represent until 90% of the time spent to a telephone and 77% of the time in tablets. But the use of applications is very concentrate in a few favorite applications (to eMarketer). More of 50% of the time in applications the user passes it Facebook or Alphabet (Apptopia), and 90% are reversed in the five main applications of a person.
Alternatively, the time spent to the Web distributes of more equitable way between the suppliers and the publishers. In the navigator, the people visit the new websites that find in Google, explore the connections of the existing applications and explore the content without the barrier of their installation. As result, startup is easier for one not known to arrive for the first time at the users with a presence in the Web against a native presence.
4 reasons to first create a website instead of a movable application
According to our experience as founders of companies, the Web is a easier starting point that the one of app native. We recommend that the aspirings to businessmen prove their ideas with websites instead of native applications because the websites are easier to construct, to distribute and to mint. This he is why:
1) Constructing the MVP (viable minimum product)
When a developer Web realises changes in its site, the changes are implemented immediately and each user sees the update. In resistance, the users of the movable application must install an update to obtain the changes that you have impelled, which leaves to one long tail of users with versions with obsolete errors or. It is necessary to remember that, in the case of iOS, the updates of apps take time in being approved and that delay could be fatal if there is a fatal error in app.
Revision of independent launching
As much Apple as Google has reviewed their policies of developer in the last 18 months, adding requisite stricter so it is allowed in an application that appears in its store. The approving ones of App Store and Google Play more often reject the shipments of applications, especially of new unknown companies with which they do not have a relation. Whenever a native application developer sends an update, the risk of delays and misfortunes due to the revision requirements runs.
The first time that we sent the applications of iOS of Word Magic Software, we took almost 2 weeks in approving the revision due to problems nonrelated to the product. Responding to the great companies, the errors delayed the application and distracted our progress. In resistance, the developers Web can drive any change without external obstacles or opinions.
A license of developer of App Store costs $99 USD per year, whereas a Namecheap domain is less than $ 10/year. These are compared small numbers with the costs of development in the future, but they are important so that the founders consider it.
2) Obtaining of users
Facility of distribution and expansion.
Nobody already wants to unload applications. The barrier to convince to somebody that it proves his product is much greater for an application than for a website. The URL can share easily and appear in the search of Google, and the new users do not need to install a software package that occupies space on its telephone.
Cost of acquisition
The competition and the fatigue of the applications have increased dramatically the cost of acquisition of the applications in the last five years. The number of applications of Android in Play Store reached its maximum point in March of the 2018.
In a webpage new users through SEO can be acquired free, a channel that is very accessible for the founders. In the first days, when the founders continue validating ideas, the pain and the money when being useful can be saved the organic acquisition through the search.
It works in all the devices
In one startup, the engineering resources are little. He is expensive to distribute his experience in engineering in different platforms, reason why he is better to focus in at the outset. To develop for the Web means that the users in movable devices, equipment, Chromebooks (that have become hardware for more popular education in the EE. UU.) and any other connected device to Internet can use their service, whereas a native application is specific of iOS or Android.
If he develops a successful website for movable devices with a pile of movable traffic, he can possibly take to his movable users to native applications. Million active users have installed the applications of Facebook, Twitter, Pinterest, Yelp, Reddit and LinkedIn after receiving a warning in the movable version of the website. But a successful native application will have problems to develop a similar supply for the writing-desk since the technology and the behavior of the user are very different. Responsive is of smaller risk of creating an interface Web and soon to happen to native once it validates its idea that to begin with native the first day.
The navigators translate the text automatically, reason why the developers Web do not need to do much additional work to arrive at foreign users. Many speaking sites developed by native of English, without no additional work from them, take care of thousands of people monthly who do not speak English. The products Web obtain the internationalization free, which is important for a small equipment and with shortage of cash. The equipment of native applications must discover how to translate and to send in the international markets.
4) Making money
The users pay a higher price
When he tries to obtain economic benefits, he will not be able to extract the tariff of subscription of the movable applications since he can do it in a writing-desk. The professional users hope that its software works in the computer of its work, but do not slide the corporative card for native applications generally. As result, the price of the website can be higher than the same service in an application.
Conserving its margins in the payments
To create an application for iOS or Android means that it will have to give to Apple or Google a substantial cut him of the purchases and subscriptions within the application (generally a 30%). In resistance, the local bank (BAC San Jos©, Stripe, Paypal), only takes approximately between 3% and the 4,5% from the payments that it collects in his website. There are more options for the payments Web, reason why it can conserve his margins when it receives directly to the users instead of through iOS.
Exceptions: when it must develop an application instead of a website
As each decision in the world of the businessmen, the election between a website and a native application have its advantages and disadvantages. The founders must decide case by case. There are some cases where the native applications have a great advantage:
If the proposal of main value of its application is related to the recognition of the location or the transit, its application is essentially for movable devices and only must be integrated in the operating system to obtain a fast access to the data of location and the sensors. Examples: Waze, Google Maps, Uber, Uber Eats.
2. Close integration with native components
If its proposal of value is closely tie to the local component (humidity accelerometer, sensor, camera, barometer, gyroscope, etc.), a native application will have a better yield and precision. Examples: applications of compass and camera, monitor of cardiac, recording frequency of audio, Strava.
3. Small frequent transactions that require a home of session
If it is creating a experience of low contact that the user every day realises or several times to the day, a native application eliminates the load of a home of regular session and the navigation of the navigator. Examples: dredges of habits, applications of appointments, Venmo, Telegraph.
The companies of electronic commerce, the platforms of productivity, the sites of discovery, the tools of organization and the aggregators of data are not included in these categories. The majority of startups does not do it. Even if hers does, it can begin with a website and see if their users ask for a native application. It always can make the change towards the native thing. In that case, its website will continue being valuable for the commercialization and the acquisition.
In our opinion, for the majority of the companies startup will be fast and easy to begin in the Web and will be more probable that it is successful that to begin with app native in iOS or Android.