Audit of website
An exhaustive audit is the first step for any project successful Web. Esliteratura evaluates the strengths and weaknesses of its present website, so that we can undo of the weaknesses.
The audit of the website reviews:
What is the performance of their website so well?
Realising an exhaustive audit of its website will be very important to make the decisions exceeds how to continue with its digital presence.
It confirms the objectives of his business
Its website is his first impression. It must be aligned with all the aspects of his global strategy.
We are their partners, and we made sure to understand everything what her organization wants to obtain. Soon we will use that knowledge to evaluate his present site and to give recommendations of how improving it.
Audit of analytical
We confirm if Google Analytics and Google Tag Manager well are installed in their present site.
To know what works and what it does not work in its website is the first step for the optimization of searches and conversion. Our experts use the analytical ones to find out everything, from which pages they are visited, how long visit them, from where the visits, the behavior in the site come and much more.
This allows us to correct what it is not working and to improve, if necessary, what already works. Google Analytics is key to improve its site, and is in the nucleus of everything what we do.
Audit of the design
We evaluate the visual usability and elements.
How their users can sail within their website is as important as to cause that they arrive at the page. We review the experience of the user in its site, and we focused in:
- Facility of navigation
- Ability to respond questions
- Routes towards the conversion
Audit of content
Do the images and the words of their site go according to the objectives?
Esliteratura will analyze the main pages. We will make sure that the titles have the phrases nails appropriate and will evaluate images and videos.
What works their website so well?
What works their system so well administrator of contents? So easy What is that the visitors sail by their site? It is his slow site or there is many times of delay? All these factors are important, in the day to day and the total life of their webpage.
We will review critical information because so fast it loads his site, structure of connections and URLs, and to quality of the connections that aim at their site.
It is not sufficient that their site is nothing else beautiful, must work correctly. We will help to understand him what works, what does not work and how to improve it.